Published under Thoughts.
If I'm being honest, I haven't done as good as I could have in January. Part of the reason for that is laziness, the other part being busy with work and lacking motivation to post content. Here are the numbers:
Goal: Launch 4 SaaS applications
No progress on the micro-SaaS applications
Limited progress with the larger SaaS, not where I want it to be
Goal: Increase website traffic
I have seen a slight increase here. I've decided I'm going to calculate unique daily views by taking the total number of uniques divided by the number of days in the month
December's number was 154
January's number was 174, so I definitely am trending in the right direction. The goal for February is to get that number to 200
Goal: Grow my YouTube channel
I'll be using the same formula as website traffic for YouTube views to calculate daily average
December's number was 174
January's number was 206
In order to reach my March 31 milestone, I still need that number to grow 50%
Goal: Monetize my YouTube channel
You need 1,000 subscribers and 4,000 public watch hours in that past 12 months in order to be eligible for monetization.
I'm past the subscriber requirement, but I'm only at 2,853 watch hours, an increase of 53 hours from January 1
I've never been a big believer in goal setting. The concept of writing down something to accomplish at some point in the future doesn't make sense to me for two reasons:
Goals that you set today in hopes of achieving by some future date may not be important by the time the goal date rolls around.
Instead of setting lofty, high reaching goals, why not just take action on something you know you can achieve (or partially achieve) right now?
I figure in order to actually accomplish change and not just hope for it, I need to change my actions. I am going against my gut and documenting public goals for the year 2021. Although I am writing out high level goals, each will have a series of small goals which I can work towards each month. I'm not too concerned about hitting the specific numbers for each month, more so that I am trending in the right direction.
I'm also not afraid of adjusting my goals throughout the year if my priorities change or life throws a curve ball.
Launch 4 SaaS applications
Increase my website traffic
Grow my YouTube channel to 1,000 views per day and 10,000 subscribers
Monetize my YouTube channel
want need to get the ball rolling on passive, self earned income via SaaS products. I've been wanting to do it for years now, but 2021 is the year it'll happen. I'm taking two approaches to achieve this:
Launch a couple of micro-SaaS applications
Launch a larger SaaS application with my co-founder, Jeff Sagal
I don't need (or expect) any of these projects to be major hits, but if I can achieve even $100 MRR by Dec 31, 2021, that's better than $0 MRR.
I have three, very small applications I've built in the past couple of years of which I am the only user because I've never really promoted them. I am planning on releasing them all under the Oh See Software namespace.
Roadmaps automatically publishes a public-facing roadmap for your connected GitHub (and in the future other project management tools) projects. Instead of managing your project with GitHub's issue tracker, and then separately managing a Trello board for your roadmap, Roadmaps will generate your roadmap from your GitHub issues.
There are various configuration options available too, for instance you can opt to only publish tickets with a specific label to your roadmap if you need to keep certain issues private.
Redirects is an easy to use service for setting up HTTP redirects for your website. It works by having you point an A record at the Redirects IP addresses, and then you setup your match and redirect paths via the Redirects UI.
There'll be additional features such as analytics on your links, option to password protect a redirect, link shortener, etc.
An example redirect I have setup for personal use is: https://ohsee.link/youtube which links to my YouTube channel.
Documents is an application for users to store encrypted files in the cloud with search, tags, and filtering.
I am planning on making Documents open source, and then offer a paid plan for users who don't want to self-host.
We're not ready to publicly announce our project, but Jeff Sagal and I are getting started on building a platform for content creators. We have a goal to launch our marketing site in January, and hopefully release a MVP in the first half of 2021.
I currently average about 170 unique views per day on my website. I would like to increase that number to 500 unique views per day by the end of 2021.
Currently, 71% of my traffic comes from Google via organic search. My plan is to write 2 - 3 posts per week on web development topics, which should naturally grow organic traffic via search.
In addition, as my YouTube channel and Twitter profile grow, traffic from those two platforms will be increased. This is essentially a snowball effect: as each platform gets larger (YouTube, Twitter, SEO traffic), the snowball (my website) gains traffic.
Publish at least 2 text articles per week.
Post links to the articles on Twitter, ensuring to make use of appropriate hash tags to increase reach.
Cross-post summaries of my articles on DEV, with links to the full article on my website.
For certain articles, create Twitter threads explaining the concept with the CTA at the end of the thread being a link to the article. I've seen this trend explode in the last year on Twitter, so I'm hoping to take advantage of it.
To achieve 500 unique page views per day, I will need to grow my unique page views by 35% each quarter:
March 31: ~230 unique page views
June 30: ~310 unique page views
September 30: ~419 unique page views
December 31: ~565 unique page views
I currently average around 200 views per day on my YouTube channel. I would like to increase my content library and get my average daily views up to 1,000.
My plan to increase my views per day is to consistently publish new content. I am aiming for 2 videos per week, with a mix of livestreams here and there.
By organically growing views per day, subscribers will also follow. I currently have 1,020 subscribers, growing by about 2-3 per day. I'm not too worried about forcing subscriber growth. Instead, if I focus on publishing quality content, subscribers will follow.
Publish 2 YouTube videos per week
Whenever possible, publish a text article to go alongside the video content. Embed the YouTube video in the text article on my website. This way, search traffic to the website also drives YouTube views, and by linking to the text article from the YouTube video description, I drive traffic to my website via YouTube's search and recommendation algorithm.
Livestream at least once per month. Although they may not be good for generating page views, livestreams can be good for increasing watch time.
To reach 1,000 daily views by the end of the year, I will need to increase my daily views by 50% each quarter. This is a lofty goal, but I'm hoping YouTube's recommendation algorithm can help me out here. The algorithm uses Watch Time and CTR (Click Through Rate) to indicate a video's performance, and therefore recommend that video to more users.
March 31: ~300 daily views, 50% increase
June 30: ~450 daily views, 50% increase
September 30: ~675 daily views, 50% increase
December 31: ~1,012 daily views, 50% increase
There's nothing actionable I can do to achieve this goal. YouTube has a set of requirements that you must meet before you can monetize your channel:
4,000 hours watched in the past 12 months
I've hit the subscribers requirement, but I'm only at 2,800 hours watched in the past year. So I need to grow my hours watched by ~42% before I will be eligible for monetization. This will come as I focus on the YouTube channel growth goal.
Firstly, if you've made it this far, bravo. This is by far the longest blog post I've ever written in my life. Thanks for sticking through it with me.
To recap my goals:
Launch 4 SaaS applications
Increase my website traffic
Grow my YouTube channel to 1,000 daily views and 10,000 subscribers
Monetize my YouTube channel
I'll revisit this blog post once a month to update on my progress and adjust any goals as necessary.